To most people, Robert Herjavec is best known as “the nice shark” on ABC’s hit business and entrepreneur show, “Shark Tank.” Newer fans may know him from his stint on last season’s “Dancing with the Stars.” Within the business world, he is highly respected as the Founder and CEO of Herjavec Group, a global information security services company very recently ranked #2 on the Cybersecurity 500.
Herjavec previously had two best-selling books in Canada and “You Don’t Have to Be a Shark: Creating Your Own Success” is his first US book release published May 17. In his third publishing effort, the book was instantly in the Top 100 and trending upwards. What else would you expect from one of the most savvy and likable entrepreneurs in the world? Herjavec took the time to tell City Brand Media about his new book and how anyone can be successful if they know where to focus their attention, understand their strengths and weaknesses and are able to take calculated risks. “You Don’t Have to Be a Shark” almost reads like a love letter to salespeople and entrepreneurs from a trusted and respected man who has seen just about everything in business.
The idea of the book was born out of a belief. “It all stemmed from a conversation I had with an executive at ABC,” Herjavec explains. “She mentioned that she wished she was born to sell like I was and I corrected her. I don’t believe that you’re born to be successful, born to be an entrepreneur or born to sell. I think you can make yourself into anything you set your mind to.”
He continues, “We turned the idea into a segment for ABC’s ‘20/20’ and the response was incredible. I knew we had a concept we could work with and so I started pitching a book. ‘You Don’t Have to be a Shark’ is all about sales tips for the non sales person. It teaches you how to create your own success – no matter your situation and business experience.”
Reading the book will be a breeze for anyone who has any interest in sales or the business world. Written in a no-nonsense, yet friendly way, it is one book that is hard to put down. Chock-full of stories from Herjavec’s childhood and through his stellar career today, readers will take away value from the lessons he’s learned in life and business. From a not-so-pleasant memory surrounding a vacuum cleaner salesman to the importance of a business owner being able to “pivot” as the business climate shifts, Herjavec weaves a colorful and ultimately valuable tapestry with indelible threads of wisdom that should be referred to often, especially for those in sales.
Herjavec also gives words of advice to those entrepreneurs getting ready to take on the often unforgiving business world. “You have to be ready to face it all. Honestly,” he says. “Financing will be an issue, work life balance will be non-existent, you’ll have employees that are a challenge and customers will leave you. The worst case scenarios will happen. But, you have to be resilient. The biggest challenge is staying resilient and bouncing back. In today’s climate every competitor has access to the same resources as you. The internet and IOT have leveled the playing field completely.”
At City Brand Media, the company values networking while fostering positive personal and business relationships and partnerships. Herjavec also asserts the value of a good network. “Networking is important because you have to build human relationships in order to progress,” states Herjavec. “That’s why it’s imperative you can sell yourself. You don’t want to overdo it, and you have to be genuine. But you’ve got to demonstrate your value.” “You Don’t Have to Be a Shark” serves as an encouraging and realistic roadmap to keep your business mindset on the right path. “You Don’t Have to Be a Shark: Creating Your Own Success” is available now at Amazon.com.
1: You Don’t Have to Be a Shark: Creating Your Own Success is Robert Herjavec’s third publishing effort.
2: Robert Herjavec – Author of You Don’t Have to Be a Shark: Creating Your Own Success and star of ABC’s Shark Tank. Photo by Lesley Bryce.